Professional Experience

ZenithMedia

Integrated Media Planner | September 2011 to Present

Brands:

  • JPMorgan Chase Corporate

Initiatives:

  • Chase Community Giving: Social, Community Outreach
  • The Way Forward / Global Corporate: Corporate Branding
  • Asset Management / Global Institutional: Niche Targeted Branding, Acquisition
  • 100,000 Jobs Mission: Veteran Focused Branding

Mindshare

Associate Digital Media Planner | June 2010 to September 2011

Brands:

  • Sprint Pre-Paid Group: Telecommunications
  • Nature Made: Pharmaceutical & Consumer Packaged Goods
  • Bandai Toys: Toys & Retail
  • Saban Capital Group: Entertainment

Duties:

  • Work with the client, creative, and partner teams to tactically plan and determine best approach of fulfilling client objectives
  • Develop effective media strategies around direct response, brand, social media, blogger outreach, sweepstakes, and tune-in campaigns
  • Actively manage and optimize campaigns based on data and analysis to ensure successful initiatives
  • Provide clients with weekly and end of campaign analytics which include highlights in overall performance and optimization recommendations based on learnings
  • Continuously evaluate new media opportunities by working with partners to develop strategies and executions for business growth
  • Responsible for developing and presenting updates in trends and technology to clients and internal executives

 

Union Bank

Sales Officer | November 2006 to April 2009

Duties:

  • Engaged in outbound efforts to encourage sales of financial instruments
  • Worked with marketing team to advertise new products and services
  • Identified customer needs and provided financial advice
  • Assisted Department Manager with employee training and campaign development

 

Kumba Entertainment

Event Coordinator | January 2000 to May 2006 

Duties

  • Organized public and private events nationwide
  • Developed and maintained in-depth schedules prior to and during each event
  • Created financial budgets within customer constraints
  • Managed a multi-person staff during each event

KBeach Radio

Business Operations Director | August 2001 to December 2002

Duties:

  • Managed monthly financial reports
  • Redesigned marketing techniques with a website, flyers, and other promotional tools
  • Gave quarterly presentations before staff regarding business strategies

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